A carefully chosen font can draw attention to the positive aspects of your logo and business, whereas a poor choice could dredge up negative associations and damage trust.

Some of the major fonts include:

Serif fonts: Times New Roman, Trajan, Baskerville, Georgia Italic.

Sans serif fonts: Helvetica Bold, Franklin Gothic, Calibri, Myriad Italic.

Script fonts: Bickham Script, Edwardian Script, Lavanderia.

Modern fonts: Futura, ITC Avant Garde Extra Light.

Display fonts: Cooper, Spaceage Round, Valencia, Giddyup.

Steps for selecting the ideal font for your logo

1. Maintain simplicity

It's simpler to replicate a logo with a simple font across several items. Keep in mind that you might need to make it larger or smaller.

No matter the surface, whether it's a big banner, a pen, or marketing materials, make sure your brand appears good.

2. Examine the fonts that your rivals are using

Your objective is to evaluate whether their answers are clever rather than to copy them. only gain knowledge from worthwhile experience.

3. Select a font that suits your company's style

Your logo is recognized and memorable because of the font. Find out which font works best for your business.

4. Avoid using a lot of fonts

Your best option is one typeface (or two tops). Additional fonts could be unsightly and turn off prospective customers. 

Take note that renowned businesses concentrate mostly on a single font. Smaller companies frequently use multiple fonts for their slogan and company name.

5. Avoid using modern fonts

Trends come and go quickly; what is fashionable today might not be remembered tomorrow.

Do not be fooled by passing fashion if you want your company to succeed for years to come. Choose a font that accurately captures the ethos and spirit of your business.