In SEO, choosing the proper keywords is important. Because using the terms that your target audience searches for can help your posts and pages rank higher. That's why we recommend you spend some time researching the best keywords for your content. 

So, if you've found the perfect keyword, why not use it again and again? What's the point of using synonyms and related keywords? Although it may appear conflicting, properly using synonyms and related keywords will greatly boost your ranks. I'll explain why in this post.

Using Related words in your content is necessary and this type of keyword is known as Latent semantic indexing (LSI).

Why should use Related words?

The primary benefit of including synonyms and related terms in your writing is that it will make it much easier to read. If you create a text about 'candy' and use the word 'candy' every other phrase, your text will become unreadable. 

Your readers will most likely skip your page or post after finishing reading it. You're going to lose your audience. As a result, you should aim for variety in your writing. Words like sweets and 'delicacy', for example, could be used as synonyms for 'candy.' Related keywords could include 'chocolate' and sugar,' which aren't synonyms for 'candy,' but are related to it and thus can be useful in your text. We'll get to that later in this article.

How to find related keywords?

Finding LSI keywords is now easier than it has ever been. You might want to think about the following options:

• Google autocomplete
• Google Keyword Planner
• Google Related Searches
• People also ask(Google)
• LSI Keywords Tool

Read More About: How To Find Latent Semantic Indexing Keywords in SEO?

Final Thoughts: 

Focus keywords are still necessary. These are the keywords that your target audience is looking for. People looking for 'candy' are unlikely to click on a result that has the word 'delicacy' in the text. If you search for 'candy,' you should get results that include that same word. As a result, it's still critical to match your audience's keywords exactly.

Also Read: Top 5 social media marketing strategies for 2022